01
Highly competitive fashion keywords
The website competes for searches around sneakers, designer footwear, fashion, luxury brands, watches, and streetwear, all of which require strong commercial relevance.
SEO Case Study · Streetwearness
Growing search visibility and e-commerce performance for a competitive fashion store.
Streetwearness operates in a competitive sneaker and fashion market, where branded searches, category relevance, and strong product visibility all matter. The SEO work focused on improving organic reach, supporting commercial pages, and helping the store attract more qualified users and purchases.
61KActive users in the latest 90-day Analytics snapshot
60KNew users in the same reporting period
11.2KClicks shown in the 12-month Search Console view
120Purchases recorded in the displayed Analytics report
The challenges
Competing in fashion search means balancing brand demand, product demand, and site structure.
Streetwearness already had a broad catalog and active user interest, but stronger search visibility required clearer keyword targeting, better product and category optimisation, and tighter alignment with how customers search.
02
Large e-commerce product catalog
Streetwearness offers sneakers, clothing, accessories, watches, and designer products, so the site needed a clear structure across category and product pages.
03
Growing organic visibility
Search Console showed room to grow for product-related searches including Noxa Hot Step 2, Audemars Piguet, Timberland Louis Vuitton, Dior B22, and Oakley Juliet.
04
Turning traffic into commerce
Beyond impressions and clicks, the site also needed stronger support for e-commerce actions such as purchases, product views, and category engagement.
What we did
Focused the SEO work around commercial intent, product relevance, and a stronger store structure.
The strategy aimed to improve Streetwearness’ visibility in search while also supporting better discovery of its high-value product and category pages.
✓
E-commerce keyword optimization
We targeted relevant commercial searches around sneakers, luxury brands, designer sneakers, streetwear, watches, and men’s and women’s fashion.
✓
Product & category optimization
Important landing pages were improved through SEO-focused titles, headings, content, internal linking, and stronger search-intent alignment.
✓
Search visibility optimisation
Search Console data was monitored continuously to identify query opportunities and improve pages already receiving impressions and clicks.
✓
Commercial page support
Key product and category pages were strengthened so the traffic gained through SEO could contribute more clearly to e-commerce activity and purchases.
SEO results & performance
Organic visibility and website activity both showed measurable growth.
The available Search Console and Analytics screenshots show growing organic visibility, stronger user activity, and measurable e-commerce performance across the site.
12-month search performance
11.2K clicks · 138K impressions · 8.2% CTR · average position 27.3
Longer-term growth view
15K clicks · 199K impressions · 7.6% CTR · average position 32.5
Recent 6-month performance
7.45K clicks · 119K impressions · 6.3% CTR · average position 26.7
Top search queries
Branded and product-related searches such as Streetwearness, Noxa Hot Step 2, Audemars Piguet, Dior B22, and Oakley Juliet contributed to visibility and clicks.
11.2K
Clicks in the 12-month search view
138K
Impressions in the 12-month search view
61K
Active users in Analytics
120
Purchases recorded in the shown period
Website growth
Analytics data shows stronger traffic, engagement, and buying activity.
Google Analytics reported strong growth in users, views, events, and purchases, supporting the SEO gains visible in Search Console.
Traffic & purchase growth
61K active users · 179K views · 120 purchases · 465K events, with active users up 494.6% and purchases up 233.3% in the displayed report.
Snapshot of user activity
61K active users · 60K new users · 28s average engagement time · 465K events, plus strong views on top pages and promo-related landing pages.
Drive sales overview
$19K total revenue and e-commerce revenue, 107 total purchasers, and 105 first-time purchasers in the displayed 90-day sales report.
Revenue snapshot
Net sales of €43,880.29 and total sales of €44,503.30 in the shown year-to-date revenue report.
International reach
Streetwearness is attracting users from multiple markets.
The audience data shows that Streetwearness is not limited to one local market. Users are coming from several international locations, providing a strong base for continued e-commerce and SEO growth.
| Country | Active Users |
|---|---|
| Italy | 12K |
| United States | 12K |
| Singapore | 9.3K |
| Germany | 5.9K |
| Brazil | 2.1K |
| India | 1.4K |
| Bangladesh | 1.2K |
Why the audience mix matters
This international reach creates more opportunities for category growth, country-priority landing pages, and stronger coverage of brand and product searches across multiple markets.
Country-level audience overview
Italy, the United States, and Singapore were the largest visible markets in the shown audience report, supported by users from Germany, Brazil, India, and Bangladesh.
Top pages and engagement
Top pages included sneakers, promotional offers, premium sneaker pages, watches, and fashion pages, showing demand across several commercial categories.
Case study summary
SEO helped Streetwearness expand beyond visibility into measurable e-commerce growth.
Streetwearness already had a strong store and product catalog. The SEO work focused on making that catalog easier to discover through search while supporting better category relevance, stronger product pages, and more commercial traffic that could turn into purchases.
Review the performanceBrandStreetwearness
IndustryFashion E-commerce
Main search result11.2K clicks · 138K impressions
Website activity61K active users · 120 purchases
SEO focusE-commerce SEO, products, categories, search growth