01
Highly competitive e-commerce keywords
Sneakers, luxury fashion, bags, clothes, and accessories are crowded search categories. Competing effectively requires strong commercial relevance across many pages.
SEO Case Study · DeluxeSide
Growing a large fashion store through search-focused e-commerce SEO.
DeluxeSide operates across multiple fashion categories, from sneakers and bags to clothing, accessories, and seasonal collections. The SEO work focused on improving category relevance, commercial search targeting, internal structure, and visibility across international markets.
39KActive users in the latest 28-day Analytics view
37KNew users in the same reporting period
4.87KOrganic clicks in the latest 28-day Search Console view
9.3Average position in the measured 28-day search data
The challenges
A large e-commerce catalog creates more SEO opportunities — and more complexity.
DeluxeSide already had a broad product range and active demand, but continued growth required clearer keyword targeting, stronger category relevance, and a more organized search structure.
02
Large and diverse product catalog
With sneakers, bags, high heels, slippers, boots, jewellery, belts, sunglasses, accessories, and more, every category needed a clear place in the website’s search structure.
03
Category and product pages needed continued optimization
Several commercial pages were already receiving strong traffic, showing clear demand but also highlighting the need to keep improving search relevance and landing-page quality.
04
International search demand
Visitors were arriving from multiple countries, so the SEO strategy needed to support broader international growth rather than focusing on only one local market.
What we did
Built the SEO strategy around commercial intent, category relevance, and site structure.
The work focused on helping search engines understand the store more clearly while directing users toward the categories and products with the strongest commercial value.
✓
E-commerce keyword optimization
Core categories such as sneakers, designer sneakers, bags, women’s fashion, clothes, boots, high heels, and accessories were aligned with commercially relevant search intent.
✓
Category and product page optimization
Titles, meta descriptions, headings, product copy, category relevance, and page structure were improved to strengthen search relevance.
✓
Internal linking and site architecture
Connections between categories, subcategories, products, and related pages were strengthened so both users and search engines could navigate the store more clearly.
✓
Commercial search optimization
Pages tied directly to sneaker orders, bags, clothing, sale products, fashion products, and online shopping were prioritized as key landing pages.
SEO results & performance
Strong search visibility and high user activity across commercial pages.
The latest reporting period shows a combination of search traffic, strong engagement, and continued international reach across DeluxeSide’s e-commerce pages.
Latest 28-day search performance
4.87K clicks · 7.89K impressions · 61.7% CTR · average position 9.3
28-day comparison view
4.87K clicks vs 5.31K · 7.89K impressions vs 7.79K · measured CTR 61.7% vs 68.1%
Website activity
39K active users · 37K new users · 1.6M events · active users up 31.2% · new users up 32.6%
Commercial page engagement
Key pages recorded roughly 12K sneaker-order views, 11K bag-page views, 13K store-page views, and 6.1K clothing-sale views.
4.87K
Organic clicks in 28 days
7.89K
Google search impressions
39K
Active users in Analytics
37K
New users in Analytics
International audience growth
DeluxeSide is reaching customers across multiple markets.
The latest analytics snapshot shows a broad international audience, with Switzerland leading the available country-level user data.
| Country | Active Users |
|---|---|
| Switzerland | 23K |
| Germany | 5.3K |
| Singapore | 4K |
| Austria | 3.9K |
| United States | 903 |
| Netherlands | 566 |
| India | 232 |
Why this matters
The traffic mix shows that DeluxeSide’s SEO and store visibility are not limited to a single country. That creates further opportunities for country-specific category optimization, language targeting, and stronger commercial landing pages for priority markets.
Case study summary
SEO helped turn a broad product catalog into a clearer search growth engine.
DeluxeSide already had a strong range of products and visible customer demand. The SEO work focused on organizing that demand around better category relevance, commercial search intent, internal linking, and search-friendly page structure — while supporting continued growth across international markets.
Review the performanceBrandDeluxeSide
IndustryFashion E-commerce
Active users39K
Organic clicks4.87K in 28 days
SEO focusCategories, products, commercial intent, internal linking